BRAND SEO
CONTENT
MARKETING
DIY Do-it-Yourself
DFY Done-for-You
DFO Do-it-for-Others
B2 Index Web Publishing Network
Create, Display, and Syndicate Content
Profiles, Dynamic Business Listings, Classifieds, Jobs, Events,
Articles, Landing Pages, Complete Professional Websites
Niche Community
Business Development
Tools, Resources, and Services to
Help Small Businesses & Organizations
Get Discovered and Convert Customers
Cross-Channel/Multichannel Marketing Automation
Connect Useful Content to Your Brand Identity
Take More Control Over the Sales Cycle
It Starts with Free Membership
Give People and Search Engines
What They're Looking For
Content Marketing That Connects Brand Info, Authorship, and Social Media
- Do-it-Yourself DIY
- Done-For-You DFY
- Do-It-For-Others DFO
People Are More Likely To Do Business With Names They Know, Like, & Trust
How do people know if something is Trustworthy?
Who determines what Authority means?
What makes someone an Expert?
The concept is called E-A-T Score. Expertise, Authority, Trust.
There isn't an actual formula or score level; but it's what both people and search engines try to figure out.
It's worth the effort to work on E-A-T to improve SERP search result position and CRO conversion rate optimization.
Buyers Seldom Decide the First Time They See an Offer for Products or Services
The "Sales Cycle" often involves Exploration, Discovery, Research, Engagement, and then... Commitment.
This process can be simple and happen quickly; or can be complex and require a lot of time, effort, and resources.
How do people discover you? What do they see when searching your company or product? Why should they keep coming back?
It's a challenge to diversify marketing strategies and find ways to stay engaged with existing and potential customers, but it's not impossible. And it can be surprisingly affordable.
Use Content To Improve Your Business
It starts and ends with what is important to your target audience.
Make it easier for people to find your information on the platform they prefer (websites, mobile, social media). And deliver consistent messaging across channels.
Funnel prospective customers toward your best conversion point (ie. think about directing people on social media to come to your site where you can better control the sales cycle/relationship marketing).
Think about life-time value of your customer/audience. Nurture real reviews, mentions, & testimonials and make doing that easier.
Use 'Google-friendly' best-practice automation and syndication to get content seen by more people in different places.
Something often overlooked: Effective content marketing requires attention to things like 'entity' and 'data relationships' in addition to trending & evergreen 'topic clusters', reader 'intent', or keyword research.
Content Creators associated with your Brand should have verified profiles that support E-A-T.
Spend more effort solving customer problems than self-promotion.
Refer to solutions & answers that are found elsewhere (ie. talk about your primary site as solving a problem, and/or refer to authoritative sources, etc.).
Reuse. Recycle. Automate. Outsource. Get More Mentions.
B2 Index Web Publishing
Content That Connects:
B2
Business to
Brand to
Budget to
"How Ideas Get Published"
(then found, read, and shared)
Read More About Content Areas
Everybody Has a Story to Tell
The Difficult Part is Making It Worthwhile and Getting It Seen by More People
How Hot Can You Make It?
B2 Index is a SpicyPress Web Publishing project. This means we're committed to helping small businesses and organizations compete against larger conglomerates and corporations.
We leverage an array of premium quality tools with innovative best practices. We try to balance the Time, Money, and Effort it takes to have a successful online business presence.
We help people figure out how to do things themselves; we provide contract services; and encourage 3rd-party agencies and freelancers to assist their customers using our shared resources.
- Do-it-Yourself DIY
- Done-For-You DFY
- Do-It-For-Others DFO
B2 Index Web Publishing Network
Authority Requires CONTENT and ACTIVITY Connected to Your Brand
What's B2 Index About?
Local, Global, Online, eCommerce, and On Main Street
The old business advice of "give 'em what they want" & "make it easy to buy" still holds true.
B2 Index makes it easier for potential customers looking for insights on products, suppliers, and services to get the info they care about, from multiple sources, aggregated to one convenient place (or at least, easier for them to find and navigate to).
Give people and search engines what they're looking for.
Content and Relationship Marketing Platform(s)
Small businesses and organizations can use the B2 Index Web Publishing Network to get more results from both new and existing social media and content marketing efforts and influence the customer sales cycle.
Syndication, feed display, and data connections add value. Optional tools take things to the next level for managing lead generation.
Dozens of different niche sites are dedicated to areas of common interest. These community networks feature relevant useful content, data connections, and shared resources to reduce costs.
A robust selection of professional-grade tools covers a wide range of marketing tasks. Documentation and support are available. Hire us for tasks and/or outsourced contractors are encouraged.
Partners Make It Work
A big reason B2 Index is successful is the involvement of 3rd-Party agencies and contractors helping their clients.
We also offer generous rewards to members for referring friends, followers, and peers.
Whether it's a small task or managing complex campaigns, partners can have confidence that quality tools and resources are available at very affordable costs. Dig deeper on the Partners page.
Flexible Choices
Networks can be used for a variety of reasons. Host your primary brand website, tier 1 blog, or simply promote and strengthen other websites through content marketing brand SEO.
Use one tool for a task or base all your marketing around network resources.
Get started by creating your free profile, then choose from various free or premium network options ranging from business listings, article authorship, managed website/blog hosting, ecommerce shops, job board, and events calendar. Please don't overlook our partners & referral programs.
"Use the Power of the Crowd"
Web Publishing Community Network
- Member Profile w/ Activity Feed
- Directory Listings w/ Dynamic Updates
- E-A-T Article Authorship
- Hosted Website/Blog w/ Built-in SEO
- Job Board Listings
- Events Calendar
- Partner & Referral Rewards
Eric Schmidt, Google CEO
Simple Tasks or Complex Strategies
Google Friendly Marketing
Take Advantage of the Crowd
A Web Publishing Network is about 'Google Friendly' best-practice Brand Identity, Authorship, Automation, and Syndication.
Network sites can aggregate your posts from social media and other blogs/sites (including real reviews from Google, Facebook, Yelp, Tripadvisor, AirBnB).
Created content gets distributed and shared. Large scale 'topic clusters' funnel attention toward solutions (your offer). Co-citation and co-occurrence establish relevancy.
It's easier for people to find information they want, and gives search engines the 'data relationship' that ties 'entity' to authority, and ultimately search results.
Easier to find more mentions, more places, in front of more people.
Get More Results From Your Existing Multi-Channel Marketing
Take Advantage of the Network to Launch Effective New Campaigns
B2 Index Web Publishing Network
Give People and Search Engines What They're Looking For
A SpicyPress Web Publishing Project
B2 Index/Spicypress Business Development platforms feature tools, strategies, and services to influence & control the Sales Cycle and improve E-A-T Scores (Expertise, Authority, Trust). Lead generation, social media marketing, CRO conversion rate optimization, and SEO are built-in.
More details can be found on the How It Works page.
Authority Requires CONTENT and ACTIVITY Connected to Your Brand
- Do-it-Yourself DIY
- Done-For-You DFY
- Do-It-For-Others DFO
Membership Profiles
Valuable member profiles connect relevant Activity and Content to Your Branded Social Media, Citations, and Website(s).
Membership is Free and premium upgrades provide access to an impressive war chest of effective tools.
It's the first step toward boosting your E-A-T Score! Associate your identity with relevant content, activity, and social media. Get Started
Authorship: Topic Articles, News & Stories
Member submitted "solution" content including news, tips & advice articles, and company/product/service updates.
Great approach for established and emerging brands and content creators looking to get their work seen in front of new audiences. Make a direct connection between relevant useful content and your brand identity and content creator profile. Point to other websites as a solution/answer to problems/questions people are interested in.
Keep in mind that Google stresses evaluating 'authors' when calculating SERP search results. Problem-solving content found across the internet will boost E-A-T; and it will increase the chances of getting 'discovered' and improve perception when potential customers do 'research'. This, in turn, boosts CRO conversion rate optimization when people are ready to buy.
Articles posted on the network will benefit from co-citation / co-occurrence RSS feed promotion. You also have the option to syndicate to your social media accounts.
[please note this is about building authorship credibility, it's not an anonymous spammy low-quality PBN]
Authorship article posting is a premium option for members with choice of one time posting or monthly quotas. Start by creating your authority profile on B2 Index , and then select your appropriate platform.
Directory Listings
Business citations with a difference. Listings feature detailed information about brands, companies, and organizations.
Dynamic updated feeds from social media & other content sources keep Google & Bing coming back to see what's new.
Much more than just an online business card.
Get Started by signing up on B2 Index and creating your profile. Then locate the network platform(s) most suitable for your business and select your premium subscription plan.
Job Board
Post or apply for jobs.
In-house, outsourced, permanent, or temporary. Fulfill your staffing requirements, or land that next career move or short-term gig.
A great way to gain trust and authority, and to generate engagement and mentions.
Job Board listings are free for members. Begin by signing up on B2 Index and creating your profile. Then locate the network platform(s) most suitable for your business or career.
Events Calendar
Read or post upcoming events including webinars. Google loves to index events and follows links.
Very good for building trust, authority, and expertise while making more people aware of what's going on with your organization and industry.
Website Hosting (with premium plugins & themes)
Full-featured websites/landing pages/tier 1 blogs for emerging brands and industry bloggers. Ideal for content and relationship marketing.
WordPress, templates, and page builders make things quick, easy, and exportable. Create targeted lead generation landing pages and/or supercharge your blogging. Distribute and post feed content.
Managed hosting with unmatched value with built-in SEO and access to high-quality collection of premium themes and plugins. Find out more details about Marketing Websites
Products & Services Marketplace
Don't miss-out on latest deals.
Partners
Generous referral rewards earn affiliate income and we encourage participation by 3rd-party independent freelancers and agencies.
Read more about Partners
"Dollar-a-Day" Managed and Hosted Premium Websites Available
