BRAND SEO

Content Marketing

CONTENT
MARKETING

DIY

DIY Do-it-Yourself

DFY Done-for-You

DFO Do-it-for-Others

Niche Community
Business Development

Tools and Resources to
Help Small Businesses & Organizations
Get Discovered and Convert Customers

B2 Index Web Publishing Network

Give Both People and Search Engines What They're Looking For
Connect Useful Content with Your Brand Identity

Business Directory Listings, Websites/Blogs/Landing Pages, Article Authorship,
Job Boards, Event Calendars, and Member Profiles w/Activity Streams

  • DIY Do-it-Yourself   
  • DFY Done-For-You   
  • DFO Do-It-For-Others

It Starts with Free Membership

People Are More Likely To Do Business With Names They Know, Like, & Trust

How do people know if something is Trustworthy?

Who determines what Authority means?

What makes someone an Expert?

The concept is called E-A-T Score. Expertise, Authority, Trust.

There isn't an actual score number, but it's what both people and search engines try to figure out.

It's worth the effort to work on E-A-T to improve SERP search results, and CRO conversion rates.

Buyers Seldom Decide the First Time They See a Product or Service Offer

The "Sales Cycle" often involves Exploration, Discovery, Research, Engagement, and then... Commitment.

This process can be simple and happen quickly; or can be complex and require a lot of time, effort, and resources.

How do people discover you? What do they see when searching your company or product? Why should they keep coming back?

It's a challenge to diversify marketing strategies and find ways to stay engaged with existing and potential customers, but it's not impossible. And it can be surprisingly affordable.

Use Content To Improve Your Business

Identify what your target audience(s) care about (new & existing customers, influencers, search/social algorithms).

Effective content marketing requires attention to things like 'entity' and 'data relationships' in addition to trending & evergreen topics, reader 'intent', or keyword research.

Use best-practice automation and syndication to get content seen by more people in different places.

Content Creators associated with your Brand should have verified profiles that support E-A-T.

Spend more effort solving problems than self-promotion.

Refer to solutions & answers that are found elsewhere (ie. talk about your primary site as solving a problem, and/or refer to authoritative sources, etc.).

Reuse, Recycle. Automate. Outsource. Get More Mentions.

Authority Requires CONTENT and ACTIVITY Connected to Your Brand

B2 Index Web Publishing
Content That Connects:

B2IndexB - BusinessC - ConsumersG - Government

Business toBusinessConsumerGovernmentNon-ProfitSocial MediaInfluencersAdvocatesAgenciesFreelancersAffiliates

Brand toSearch ResultsStrategyAudienceIdentityExpertiseAuthorityTrustworthinessLocation

Budget toTimeMoneyEffortResults

"How Ideas Get Published"

(then found, read, and shared)

Everybody Has a Story to Tell

The Difficult Part is Making It Interesting and Getting It Seen by More People

Content Marketing That Connects

How Hot Can You Make It?

How Hot Can You Make It?

B2 Index is a SpicyPress Web Publishing project. This means we're committed to helping small businesses and organizations compete against larger conglomerates and corporations.

We leverage an array of premium quality tools with innovative best practices. We use shared resources to balance the Time, Money, and Effort it takes to have a successful online business presence. 

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

B2 Index Web Publishing Network

Content That Connects - Brand Info, Authorship, and Social Media

Search the Network:

fine-tune search using controls on the right >>

Search
Generic filters

What's B2 Index About?

Local, Global, Online, and on Main Street

The old business advice of "give 'em what they want" & "make it easy to buy" still holds true.

By using B2 Index, potential customers looking for insights on products, suppliers, and services can get the info they care about, from multiple sources, aggregated to one convenient place (or at least, easier to find and navigate to).

Content and Relationship Marketing Platform(s)

Small businesses and organizations can use the B2 Index Web Publishing Network to get more results out of both new and existing social media and content marketing efforts and influence the customer sales cycle. Syndication, feed display, and data connections add value.

set and forget marketing

Dozens of different niche sites are dedicated to areas of common interest. These community networks feature relevant useful content, data connections, and shared resources to reduce costs. A robust selection of professional-grade tools covers a wide range of marketing tasks. Documentation and support are available.

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

Partners Make It Work

A big reason B2 Index is successful is the involvement of 3rd-Party agencies and contractors helping their clients.

We also offer generous rewards to members for referring friends, followers, and peers.

Flexible Choices

Networks can be used to host your primary brand website, tier 1 blog, or promote and strengthen other websites through content marketing brand SEO.

Use one tool for a task or base all your marketing around network resources.

Get StartedGet started by creating your free profile, then choose from various free or premium network options ranging from business listingsarticle authorship, managed website/blog hostingecommerce shopsjob board, and events calendar. Please don't overlook our partners & referral programs.

Google Friendly Marketing

Google Friendly Marketing

Take Advantage of the Crowd

A Web Publishing Network is about 'best practice' Brand Identity, Authorship, Automation, and Syndication.

Network sites aggregate posts from social media and other blogs/sites (including real reviews from Google, Facebook, Yelp, Tripadvisor, AirBnB).

Created content gets distributed and shared. Large scale 'topic clusters' funnel attention toward solutions (your offer).

It's easier for people to find information they want, and gives search engines the 'data relationship' that ties 'entity' to authority, and ultimately search results.

Easier to find more mentions, more places, in front of more people.

"Use the Power of the "Crowd"

Business Development Content Marketing

Web Publishing Community Network

  • Member Profile w/ Activity Feed
  • Directory Listings w/ Dynamic Updates
  • E-A-T Article Authorship 
  • Hosted Website/Blog w/ Built-in SEO
  • Job Board Listings 
  • Events Calendar 
  • Partner & Referral Rewards

Google

Eric Schmidt, Google CEO

Balance Marketing Budget

Simple Tasks or Complex Strategies

Get More Results From Your Existing Multi-Channel Marketing

Take Advantage of the Network to Launch Effective New Campaigns

B2 Index/Spicypress Business Development platforms feature tools, strategies, and services to influence & control the Sales Cycle and improve E-A-T Scores (Expertise, Authority, Trust). Lead generation, social media marketing, CRO conversion rate optimization, and SEO are built-in.

set and forget marketing"Set and forget", or make it part of the daily grind. Affordable, versatile and flexible - use a few tools, or fully manage marketing tasks, online sales, and CRM Customer Relationship Management.

Automate, syndicate, and outsource. Extend your reach and get more from your existing content.

Community network relevancy leverages the value of co-citations and co-occurrence data relationships. Shared resources and generous GPL licensing keeps costs to a minimum.

Business to Business

SpicyPress Web Publishing A SpicyPress Web Publishing Project

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

How to Use B2 Index

Find the niche community network platform most appropriate for your type of business.

Create a free membership profile.

Take advantage of free or premium content areas to get more mentions and establish relevant content 'data relationships' to your brand identity 'entity'.

Extend efforts by using full-featured hosted website/blog/landing pages. Become a Network Partner and get rewarded.

Membership Profiles

What

Membership

Valuable member profiles connect relevant Activity and Content to Your Branded Social Media, Citations, and Website(s).

Membership is Free and premium upgrades provide access to an impressive war chest of effective tools.

It's the first step toward boosting your E-A-T Score! Associate your identity with relevant content, activity, and social media. Get Started

Who

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Why

Authority Requires CONTENT and ACTIVITY Connected to Your Brand

How

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How Much

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News, Stories, TopicsAuthorship: Topic Articles, News & Stories

Member submitted "solution" content including news, tips & advice articles, and company/product/service updates.

Great approach for established and emerging brands and content creators looking to get their work seen in front of new audiences. Make a direct connection between relevant useful content and your brand identity and content creator profile. Point to other websites as a solution/answer to problems/questions people are interested in.

Keep in mind that Google stresses evaluating 'authors' when calculating SERP search results. Problem-solving content found across the internet will boost E-A-T; and it will increase the chances of getting 'discovered' and improve perception when potential customers do 'research'. This, in turn, boosts CRO conversion rate optimization when people are ready to buy.

Articles posted on the network will benefit from co-citation / co-occurrence RSS feed promotion. You also have the option to syndicate to your social media accounts.

[please note this is about building authorship credibility, it's not an anonymous spammy low-quality PBN]

Authorship article posting is a premium option for members with choice of one time posting or monthly quotas. Start by creating your authority profile on B2 Index , and then select your appropriate platform. 

Business DirectoryDirectory Listings

Business citations with a difference. Listings feature detailed information about brands, companies, and organizations.

Dynamic updated feeds from social media & other content sources keep Google & Bing coming back to see what's new.

Much more than just an online business card.

Get Started by signing up on B2 Index and creating your profile. Then locate the network platform(s) most suitable for your business and select your premium subscription plan.

Job BoardJob Board

Post or apply for jobs.

In-house, outsourced, permanent, or temporary. Fulfill your staffing requirements, or land that next career move or short-term gig.

A great way to gain trust and authority, and to generate engagement and mentions.

Job Board listings are free for members. Begin by signing up on B2 Index and creating your profile. Then locate the network platform(s) most suitable for your business or career.

Events CalendarEvents Calendar

Read or post upcoming events including webinars. Google loves to index events and follows links.

Very good for building trust, authority, and expertise while making more people aware of what's going on with your organization and industry.

SpicyPress Website HostingWebsite Hosting (with premium plugins & themes)

Full-featured websites/landing pages/tier 1 blogs for emerging brands and industry bloggers. Ideal for content and relationship marketing.

Wordpress, templates, and page builders make things quick, easy, and exportable. Create targeted lead generation landing pages and/or supercharge your blogging. Distribute and post feed content.

Managed hosting with unmatched value with built-in SEO and access to high-quality collection of premium themes and plugins. Find out more details about Marketing Websites

MarketplaceProducts & Services Marketplace

Don't miss-out on latest deals.

PartnersPartners

Generous referral rewards earn affiliate income and we encourage participation by 3rd-party independent freelancers and agencies.

Read more about Partners

SpicyPress Website Hosting

"Dollar-a-Day" Managed and Hosted Premium Websites Available

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

Start by Setting up Your Free
Member Profile

Expertise, Authority, and Trust

Give People and Search Engines
What They're Looking For

Community Network

Create & Distribute Content
Syndicate Feeds to and from Social Media & Blogs

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 
Cooperative Digital Marketing